Wednesday, October 14, 2015
Yamaha - invading Indian Market
Yamaha is all set to start it action to invade Indian market. After getting 44% increase in sales of bikes particularly from performance set of motorcycles R15, FZ16 and Fazer.
Yamaha now wanted to conecentrate on the lower end motorcycle and for the same reason yamaha is all about to launch two new variants - SZ and YBR to revamp the 100cc and 125 cc segment motorcycle sales.
Currently the 100cc segment of Yamaha has Alba, Libero and G5 to which the newer and hotter YBR is going to enter with its fine tuned engine for rugged performance to manage heavy loads concentrating the rural market more.
Yamaha SZ will replace the Gladiator which was one among the respected 125cc motorcycle. So the successor will need to have all the qualities of the Gladiator and Yamaha was more cautious with that. Apart from that a more sportier look which will further enhance the youth to go for the SZ without any second thought.
Gladiator was ruling the 1st position in the 125cc motorcycle performance until the launch of CBF Stunner Fi from Honda.
But Gladiator had the best price for the performance and fuel efficiency it provided.
Lets see whether the new variants increase the sales of the Yamaha is true.
Yamaha now wanted to conecentrate on the lower end motorcycle and for the same reason yamaha is all about to launch two new variants - SZ and YBR to revamp the 100cc and 125 cc segment motorcycle sales.
Currently the 100cc segment of Yamaha has Alba, Libero and G5 to which the newer and hotter YBR is going to enter with its fine tuned engine for rugged performance to manage heavy loads concentrating the rural market more.
Yamaha SZ will replace the Gladiator which was one among the respected 125cc motorcycle. So the successor will need to have all the qualities of the Gladiator and Yamaha was more cautious with that. Apart from that a more sportier look which will further enhance the youth to go for the SZ without any second thought.
Gladiator was ruling the 1st position in the 125cc motorcycle performance until the launch of CBF Stunner Fi from Honda.
But Gladiator had the best price for the performance and fuel efficiency it provided.
Lets see whether the new variants increase the sales of the Yamaha is true.
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